2024-25 PSL season set for delay due to new sponsorship deal

The new season was scheduled to kick-off on August 17 and might now start two weeks later.

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SABC Sport earlier reported that PSL was in advanced talks to replace DStv as a title sponsor. According to insiders, betting company Betway has bagged the lucrative deal beating rivals Hollywoodbets, who were also in negotiations with the league.

This comes as a huge shock to the football fraternity considering the service company operated by Multichoice, DStv, still had a year remaining on a deal that was struck in September 2020 after taking over from ABSA.

Furthermore, it’s emerged that DStv were concerned about continuing to carry the costs of a partnership that runs into multi millions per season.

With the mooted change of ownership after French media conglomerate Vivendi, the owner of Canal+, announced a firm offer for DStv and Showmax owner MultiChoice, there remains uncertainty over the future of Africa’s biggest pay tv company.

DStv had stepped in when ABSA pulled the plug on a link that existed for more than a decade as the Premier Division backers since 2007, with the PSL financials at the time showing that the revenue from the bank was in the region of R137-million.