By SABC Sport
14th January 2025
The Hammers' interest in the Colombian forward comes as they struggle to find consistent goalscoring options this season.
Duran, who primarily serves as a back-up striker to Ollie Watkins at Villa, has been in fine form, scoring 12 goals across all competitions.
His notable contributions include match-winning goals in Premier League clashes against Leicester City, Everton, Southampton, and West Ham themselves.
Additionally, he has made an impact in the Champions League, scoring three times, including a dramatic late winner against Bayern Munich.
The 20-year-old hinted at a move to West Ham via social media during the summer but ultimately remained with Villa.
Interest in Duran is not limited to the Hammers; Arsenal and Paris Saint-Germain are also reportedly monitoring the striker.
PSG's pursuit could see Duran compete with stars like Bradley Barcola, Ousmane Dembele, and Lee Kang-In if he moves to the French capital.
West Ham's need for a proven striker is pressing. Their top scorer, Jarrod Bowen, has only five league goals, while summer signing Niclas Fullkrug, sidelined with injury, has managed just two.