SA Rugby announces refreshing new partnership with Coca-Cola

The new deal will see the world-famous red and white logo appear on the playing shorts of all the national rugby teams wearing the green and gold, including the reigning world-champion Springboks, the Springbok Women, Springbok Sevens men and women and the Junior Springbok teams.

The partnership kicks off on Friday when the Blitzboks take to the field at the HSBC SVNS Perth.

"We are thrilled to have Coca-Cola return as a partner. Their long-standing commitment to South African rugby has been instrumental in the development of the sport," said SA Rugby CEO Rian Oberholzer.

"This new chapter will help us achieve sustainable and inclusive growth, providing us with the support needed to nurture talent and engage with fans across the nation. We look forward to the positive outcomes this partnership will bring."

Coca-Cola's longstanding history of supporting South African rugby dates back to the first time the Springboks were crowned world champions in 1995 and includes initiatives like the development of the sport through the Coca-Cola Rugby School of Excellence and the Coca-Cola Youth Weeks.

Sergio Vieira, Vice President of Franchise Operations for Coca-Cola South Africa, said: "Our partnership with SA Rugby Union is driven by our shared values and our strong legacy of sports sponsorship and community upliftment in the country."

"We're proud to support SA Rugby in their mission to ensure sustainable and inclusive growth of the sport by returning with a robust partnership designed to drive impact and support the growth of the sport across all levels. We look forward to a new journey that will pave the way for more historic achievements with our national teams," he added.

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