UEFA report: Commercial value of women football

By Administrator
17th August 2022

The commercial value of women’s football in Europe could enjoy a six-fold increase to almost £578million a year over the next decade, a new UEFA report has suggested.

The Business Case for Women's Football study examines potential growth in club football on the continent in the wake of a hugely successful Euro 2022 tournament which saw England crowned champions, and predicts an annual value of 686million euros (£577.8m) by 2033.

UEFA's report sets out the case for investment in club and league football based on the popularity of the women's international game, but also the strides made in recent years at club level, where domestic leagues are thriving and a new-look Champion League format with centralised marketing and TV coverage is now in place.