FIFA sign mega broadcast deal for Club World Cup, will provide Man City windfall

FIFA sign mega broadcast deal for Club World Cup, will provide Man City windfall

FIFA has secured a $1 billion broadcasting deal with DAZN to stream the Club World Cup, marking a significant financial milestone.

This year's tournament, hosted in America, will be free-to-air, aiming to boost viewership and address reported financial losses since the competition's inception.

Manchester City, last year's Club World Cup champions, are set to receive a substantial financial windfall. The broadcasting deal alone promises City earnings between £50m and £60m, with the potential for further increases through sponsorship deals.

Their involvement in the tournament underscores a stark financial advantage over Premier League rivals, many of whom face Financial Fair Play (FFP) challenges.

Chelsea, participating as the last English club (excluding City) to win the Champions League, will also benefit from the £50m-£60m payout.

This injection comes as a relief amidst FFP restrictions forcing other clubs like Arsenal and Liverpool to sell players and hike ticket prices.

Arsenal and Liverpool, not participating this year, miss out on the lucrative payouts, though Liverpool earned £4m for their 2019 victory.

European clubs are receiving a larger share of revenue from the broadcasting deal, incentivising them to field top players.

For Premier League sides, the earnings far exceed those generated from pre-season fixtures in the USA, which provide only 10% of this tournament's rewards.  

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