By SABC Sport
25th July 2023
Al Hilal submitted a world-record £259million offer for Paris St Germain forward Kylian Mbappe, who has 12 months left on his current deal and been given permission to speak to the Saudi club.
Cristiano Ronaldo and Karim Benzema have already joined the country's Pro League while Liverpool have agreed a deal with Al-Ettifaq - managed by Steven Gerrard - to sell their captain Jordan Henderson.
"Something new is obviously happening," Masters told BBC Sport. "The Saudi Pro League have stated they want to be a top 10 league by 2030.
"They are investing in players and managers to try to raise the profile of the league and clubs.
"It has taken us 30 years to get to the position that we have in terms of profile, competitiveness and the revenue streams that we have.
"I wouldn't be too concerned at the moment but, obviously, Saudi Arabian clubs have as much right to purchase players as any other league does.
"In the end, the Premier League is a £6billion-a-year operation in terms of revenue and that money is spent reinvested into the pitch. All good competitions have to have revenue streams to back them up."